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The Ten Vital KPI’s Every Single E-Commerce Marketer Needs to Know!

The Ten Vital KPI’s any E-commerce Marketer should know


ROI – Revenue / Costs

YOY – Year on year growth – Last Year / This Year

CLV – Customer Lifetime Value – Profit / Customer / Year x number of years

AOV – Average Order Value – Average Revenue / Customers

CR – Conversion Rate – Conversions / Visits

CAC – Customer Acquisition Cost – Total Cost + Discounts + Incentives + Prices

CAR – Cart abandonment Rate – Conversions / Cart Visits

PI – Purchase Intention – Percentage of visitors that want to buy

SPI – Search penetration index – How many visitors are you getting from all the search volume

CSI – Customer Satisfaction Index.

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