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So Tomorrow I Can Do What Others Can't

The Five Steps to Creating Products as Desirable as Rolex and Apple

Creating Great Products is Essential for The Longevity of Your Business:

One of the four pillars of greatness that Under Armour talk about is Great Products.

“Create Great Products” is so important to the vision of Under Armour that it is one of the four guiding principles in their business. It is with great products that they create for themselves customer stickiness, an excellent reputation, and ultimately fantastic profits.

Without Great Products, to be frank, you are just shipping crap and crappy producers don’t stay in the marketplace long. As a business owner, you want to find a way to formulate what it means to create great products and that is why I have put together this blog, to help you on this journey.

What makes up great products

Great Products are:

1.     Profound.

Products without depth are shallow, they take very little thought and have a very small chance of occupying any market space.

An example of a shallow product would be a dog toy.

You and every man and his dog are into it… A Profound product requires you to be vested in your product and it must be beyond what is common. The iPhone when it first launched was a very profound product.

2.     Insightful.

Insightful products require you to have thought about them.

They are not the type of product you just throw out into the marketplace.

The reason why your products are required to be insightful is that you cannot create market separation unless they are well thought out. It is your ability to think creatively and as a result, create insightful products that set them apart.

3.     Thorough.

Unfinished products don’t fulfill peoples needs.

A tire wheel is not complete unless it has a continuous circumference, it cannot fulfill its functions unless it possesses certain features such as tread depth and tread shape and it certainly cannot be used safely unless the correct rubber is used in its manufacturing.

If you release a product that is unfinished, (does not meet market needs). Then you have released an inferior product that your competition easily out does.

4.     Empowering.

If your product does not empower someone to do something, you have created a product that is either a commodity or it is useless.

Either way, it will never be great unless your product can empower someone to do something.

It could be something simple like cooking dinner faster or something very complex like creating software that enables shipping companies to plan routes for the most efficient use of fuel and ability to deliver to contract.

This blog is a product and I have written it to help empower business owners and corporate employees become successful at what they do.

5. Polished.

Polished can mean graceful and stylish (like a Rolex watch)

Or it can mean pleasingly ingenious and simple (like a razor-sharp handmade knife).

Have a think about how you can make your products graceful and stylish or pleasingly ingenious and simple, or maybe all four.


Great Products are:

  1. Profound
  2. Insightful
  3. Thorough
  4. Empowering
  5. Polished

Without these core facets to your products, you will always struggle to be a step ahead of your competition. It is better to spend some time ahead of building your products to think through each of these components than to not bother and end up producing a product that no-one wants or understands.

Finished. DFTBA

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