Once You Know How Your Industry Competes, Then You can Redefine Your Business to Make the Competition Irrelevant. By completing the Strategy Canvas (In The Blog Previous) You will now have a picture of your business and competitors and as a result, what you compete on. Then when you look at what your business competes […]
Is your business thinking in terms of Creating Uncontested Market Space or are you paying too much attention to what your competitors are doing? Marketplaces today are overcrowded and prone to competing simply by slashing prices in a never-ending cycle down towards bankruptcy. – Brad Sugar, world-class business coach states that “The QUICKEST way for a […]
Unless YOU Are making Massive Leaps in VALUE for Your Customers You are Headed for Disaster. Here’s Why.
Make leaps in Innovation, not minor shifts. Today we focus a lot on making minor improvements to our products or services and while this is great for a certain amount of time, eventually we will have to make a leap in innovation. Products (and Services) that we make minor improvements on are what we call […]
Business Owners! This is How YOU Can Validate the Viability of YOUR Product or Service Offering and as a Result, Stay in Business Longer.
Find the Sweet Spot for Your Products in Order to Stay in Business for the Long-term Products fit into two generic categories, How unique they are And how much value they deliver. How well they scale up on these two core categories will dictate how successful you are at selling your products and it also has a direct bearing […]
Great Products are Communicated clearly, succinctly and powerfully to the world. The Art of Communication is a skill that every successful business owner needs to master. Effective communication can be summed up in three words Clear – Unambiguous. Don’t use jokes or satire, people don’t understand your humor quite like you do. Make sure your language […]
Creating Great Products is Essential for The Longevity of Your Business: One of the four pillars of greatness that Under Armour talk about is Great Products. “Create Great Products” is so important to the vision of Under Armour that it is one of the four guiding principles in their business. It is with great products […]
Apple’s new iPhone is the start of the decline as apple descends into a bloody red ocean of competition
What the new iPhones now represent: · The new iPhone’s offer nothing of additional value (Outside spec increases) · The new iPhone’s do not reduce end user cost (They increase it with required accessories) · Apple is now copying its competition and charging more for the privilege (a lot more) What I Predict Happening in the next five […]
Create a Mantra – Two or Three words for your product. A mantra is a great way to communicate simply about the product you are selling. This is two or three words simply stated, easily communicated to anyone. Some examples of product mantras are as follows: Simply Elegant Rough, Tough and Robust Built to last […]
Creating Great Products is Essential for The Longevity of Your Business: One of the four pillars of greatness I talked about earlier in my culture session was “Create Great Products” and as I talked earlier in my book about how truth is universal and as such, must thread its way through everything, here in this […]